Influencer Marketing 101
Influencer marketing is word of mouth on steroids. “Influencer marketing” has become somewhat of a buzzword these days. Everyone is talking about it. But what does this term actually mean, and why
Brands Have The Right To Great Copy
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Have you ever come across a piece of digital
Social Media and B2B Marketing
“But all this social media stuff doesn’t apply to B2B, right?” INCORRECT! Social media can be just as transformative – perhaps even more so for a B2B company, compared to a B2C
Online Design and User Experience
What is UI / UX? User interface is the design of the interaction between humans and computers. User experience is how the human feels while interacting with the computer. User experience design
The Anatomy of a Creative Concept
The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. A densely designed system, whether by the
Speaking To Generation Z Online
Having to write a post about a generation is a tough ask, especially if it’s not yours. This post covers generation z (Gen-Z), the youngest and most recent generation. I thought to
Business = The Internet = Social Media
I’ve been working in Digital Marketing for the past 11 months now (my background is on client side in Brand Management), and what I have come to realize is that roughly 80%
Make Social Media Great Again
Knock, knock, Trump, is that you? Admit it, the first person who went through your mind when you read the topic of this blog post was old “Mac” Donald Trump. Well, it
The Account Manager’s Pocketbook
I was recently asked why I do what I do at Flume. After giving it a bit of thought, I decided that it must be because of my love of people, and
How  Digital Has Changed Buying Behaviour
Whenever I get asked which period I wish I’d been born in, if I could choose, some are surprised at my answer being, “The actual period in which I was born.” I
Attitude = 100%
“Our greatness lies not so much in being able to remake the world as being able to remake ourselves.” ~Gandhi Your positive attitude towards every situation is the biggest indication of the
Communication And Inspiration
There are different types of Communication: visual (print, digital); and audio (sound clips). Depending on what you are trying to convey to the viewer or listener, there are many different variations of
Flume Digital Marketing
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