• Digital Strategy
Short and Sweet – Storytelling for Digital Marketers
“Great stories happen to those who can tell them.” – Ira Glas Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions
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  • Digital Strategy
What Happens Within (The Agency)
Flume’s way of working, how do we differ? At Flume, we believe in teaching others and helping people grow. We often get interns coming to us, and each one of them are
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  • Digital Strategy
Innovation Doesn’t Happen By Only Doing What’s Important
I’m in the business of advertising, creativity and new ideas. If you’re anything like me, then new ideas don’t just cometh unto you every minute of every day. If you’re like me,
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  • Digital Strategy
How To Steal Like A Designer
As someone who works in an advertising/marketing agency, my days consists of designing and directing the art, reviewing others work, attending or leading meetings, doing a fair amount of reading and research,
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  • Digital Strategy
Strategy – The Start and Finish of Every Great Campaign.
John Wanamaker (1838-1922) the inventor of the price tag, considered to be the early department store tycoon and a marketing pioneer, was quoted explaining “Half the money I spend on advertising is
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  • Digital Strategy
A Look Into Agency Life
On the 6 August, 1991 the World Wide Web became publicly available. This new technology introduced a completely new way of life for many. Yes, it took time for applications to be
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  • Digital Strategy
Animation Done Right
Animation is an endless artform, from films and tv sitcoms to education and kids entertainment. Animation makes up a large portion of our viewing time, and in the marketing industry, it is
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  • Digital Strategy
Media Buying For B2B
As Annabel Rake, CMO of Deloitte put in the B2B Summit 2015 keynote session, B2B (Business to Business) is becoming P2P (people to people) and I strongly agree with this. When approaching
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  • Digital Strategy
Online Marketing – B2B’s New Best Friend
READ THIS ARTICLE. Why? Because I said so, and because it has some great stuff in it. I thought I would get straight to the point. After all, we are in the
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  • Digital Strategy
Online Marketing for the Motor Industry
An Ode to the Lemon Lemon. For most, that is a condiment for a classic gin and tonic, for others it is the missing ingredient in any seafood dish, but for everyone
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  • Digital Strategy
The Flight of the Concord
I’m going to have a little rant today. (I know – another word-nerd hissy fit, right? Yay!) Go ahead, hate me if you must; it’ll make my post title that much more
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  • Digital Strategy
Logo Design, Good To Great
“A logo cannot survive unless it is designed with the utmost simplicity and restraint.” Paul Rand A logo is the face of any company, it is the first element people interact with.
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