• Digital Strategy
Analysis Paralysis
I’ve always been interested in the human decision-making process, and finding out the “Why?” It’s what drove me to start studying psychology, which ultimately led to a lifelong, curious obsession. You could
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  • Digital Strategy
How Personal Development Plays A Role In Professional Development
I recently went on a working trip and I got to chat with one of our clients for most of the weekend. She fascinated me with all her passions. After talking about
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  • Digital Strategy
CREAFIT
I was sweating, profusely. I thought that the day had come where I would succumb to the road and become a feast for carrion. Did I overestimate my abilities? Did I finally
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  • Digital Strategy
Can You Spot The Fake?
If fake news is to be believed, Desmond Tutu has passed away, the EFF assaulted and shot Spur man, and Pope Francis endorsed Donald Trump. The phenomenon of fake news is no
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  • Digital Strategy
Leave The Bandwagon Alone
We live in a time where digital conversations and messages and content and noise are part of our daily lives, from the minute we wake up to the minute we go to
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  • Digital Strategy
How To Deal With A Fail
There are times within agency life that you celebrate great wins. Some small, almost insignificant creative directions that get approved, and others, like a successful account pitch, that cause actual industry ripples
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  • Digital Strategy
Brand Style Guides
“Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” – Edward Tufte What is a Brand Style Guide, otherwise know as a
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  • Digital Strategy
The Economy of Kindness
We’ve all benefited in some shape or form from the kindness shown by either a friend or associate who has either forwarded on our CV, put us in contact with a business
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  • Digital Strategy
The Art Of Everything
Michelangelo was an artist. He painted the Genesis scene on the ceiling of the Sistine Chapel in Rome, sculpted the Pietà, made a name in architecture with his involvement in St Peter’s
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  • Digital Strategy
Are We In Control Of Our Own Decisions?
Having studied advertising and being in the digital marketing industry, I have often wondered: Are we actually in control of our own decisions? Do we buy what we buy or make the
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  • Digital Strategy
Something About Flags And Brands
I came across a TED Talk by Roman Mars on YouTube the other day called Why City Flags May Be the Worst-Designed Thing You’ve Ever Noticed. It caught my attention because I
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  • Digital Strategy
What Is A Brand?
We tend to get confused between “What is a brand name?” and “What is a brand?”. These are two totally different terms. A brand name is a word(s) that identify not only a
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