As a fellow colleague of mine recently reminded me during a rather uplifting presentation, not giving up when things get hard is a skill in itself. Starting new tasks is easy enough,
Has The Digital Age Impacted The Fundamentals of Brand Building?
I have been thinking about how the digital era has affected brand building. I do believe that for some time, the majority of us marketing professionals have focussed heavily on becoming digitally
Where to Start? That’s a question we often ask ourselves when we start working on any big project, especially when you get that feeling that you might have bitten off more than
Over the eons, those of us working in the creative space have been programmed to believe that the final product, or the “big reveal”, is more important than the design process that
I’ve often heard people in my family say “what a coincidence, I was just talking about this or just looking for this product” while looking down at their phone, almost in awe
Design is subjective, and everyone has their own views on what they like or don’t. Have you ever thought while looking at a design that something doesn’t feel right? Most likely, the
Starting the year off as a new mom, back at work from four months off was quite a shock to my system. My baby obviously didn’t understand that mommy has to go
Creating a great advertisement requires a few people to come together in perfect harmony. One of those being a designer or copywriter, someone with a creative task that contributes to your project.
Relationship Marketing – A Long-Term Commitment, Not A One Night Stand
Client Relationships – Where do I start – well since working at Flume, I very quickly discovered how good client relationships can shape a lasting partnership between clients and account managers. Your
Colour Me Logo – How to build a successful brand system
Branding is the core of the identity of a company or business. It is a collection of assets which build the equity of that specific brand. It gives it value, the essence
If you’re a client facing rep, have you ever been asked by a client to provide guidance for a possible media buying strategy? One that would satisfy and achieve the desired KPIs
