Media buying is promoting digital content, by identifying and purchasing the necessary digital ad space, and optimising this ad space to produce the maximum return on ad spend.
In our ever-changing social climate, a good website is key to reach the digital savvy consumer of today. Every business owner, whether a large or small business, needs to have a credible online presence.
The role of a digital strategist is an evolving concept. One that includes a holistic understanding of the online marketing landscape through expertise and intuition.
Improving Digital Customer Experience Through Digital Transformation
In order to get the true business value out of digital transformation, you will need to make customer experience transformation efforts a priority, to succeed.
Why do fish need water? Why do giraffes have long towering necks? And why are Ibex completely at home on near vertical inclines? Whilst Charles Darwin put forward the scientific framework to explain all of these questions, I believe that parallels can be drawn between the theory of evolution & why brands need Public Relations.
When it comes to writing for the digital space, what you’re saying isn’t nearly as important as how and why you say it. Now more than ever before, having a well-thought-out purpose behind everything shared online is imperative. Consumers are smart, and their brains are hardwired to swipe away all the fluff that’s trying too hard.
Why Social Media is Your Most Important Customer Service Tool
Thanks to the technology of the digital age, customers are more likely to look for a brand on social media when they have a complaint or compliment. So, what better way to serve your customers than to be on social media with a team that lets them know that you are ready to assist?
Why Your Business Can’t Afford To Not Be On Social Media
The list of reasons as to why your business needs a social presence are endless. It has become an essential part to any modern-day business. Especially in the midst of a global pandemic, where your next customer is stuck at home online, right now. With that in mind, let’s narrow it down and highlight some of the key benefits social media can add to your business.
User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.
User Search Experience (USX): Closing The Gap between SEO and User Experience
Over the course of the last decade, Search Engine Optimisation (SEO) has transformed into what I would consider an adaptive art. In its infancy, SEO emphasised the use of singular keywords, content created for search engines, spammy links and keyword stuffing.
Be it for a large corporate banking client, a fancy coffee machine label, a meat packing company or a small internal brand campaign, generating awareness usually starts with the launch of a new campaign. One key component to this, is coming up with a creative concept.
