social media and public relations in the FMCG industry
  • Digital Strategy, Social Media
How Social Media and Public Relations work together in the FMCG Industry
Data is everywhere, from social media to the links we click, and companies organise data to perfect their products and services. In today’s data-driven world, the terms ‘data science’, ‘data analytics’, and ‘machine learning’ are frequently used interchangeably, which may blur the lines about their meanings and distinctions. These three fields are interconnected disciplines that play pivotal roles in harnessing the power of data to obtain valuable insights and make informed decisions.
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seo and content marketing: how to efficiently combine them
  • Digital Strategy, SEO
SEO and Content Marketing: How to Combine Them Effectively and Boost Your Potential Sales?
Data is everywhere, from social media to the links we click, and companies organise data to perfect their products and services. In today’s data-driven world, the terms ‘data science’, ‘data analytics’, and ‘machine learning’ are frequently used interchangeably, which may blur the lines about their meanings and distinctions. These three fields are interconnected disciplines that play pivotal roles in harnessing the power of data to obtain valuable insights and make informed decisions.
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data science vs data analytics vs machine learning
  • Digital Strategy, SEO
Data Science vs. Data Analytics vs. Machine Learning: What’s the difference & how do they work together?
Data is everywhere, from social media to the links we click, and companies organise data to perfect their products and services. In today’s data-driven world, the terms ‘data science’, ‘data analytics’, and ‘machine learning’ are frequently used interchangeably, which may blur the lines about their meanings and distinctions. These three fields are interconnected disciplines that play pivotal roles in harnessing the power of data to obtain valuable insights and make informed decisions.
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how animation is beneficial for the beverage advertising industry
  • Animation, Digital Creative, Digital Strategy
How beneficial is 2D video animation for advertising in the beverage industry?
There are several techniques that can be used for 2D animation, including, traditional hand-drawn animation, digital vector animation, and motion graphics. Traditional hand-drawn animation involves drawing each frame, while digital vector animation involves creating objects using mathematical equations that can be easily scaled and manipulated. Motion graphics, on the other hand, involves the use of text and graphic elements to create animated designs and illustrations.
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digital marketing and the hospitality industry
  • Digital Creative, Digital Strategy, UX Design
How digital marketing can help the hospitality industry?
Design visualisation is a crucial element in the field of engineering, particularly for aerospace engineers. By visually observing the creation process of a component, they can identify areas of improvement. With the help of advanced, functional, and user-friendly visualisation tools, communication and learning can be enhanced among aerospace engineers, leading to increased collaboration within the industry.
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benefits of using 3D rendering services in the aerospace industry
  • Digital Creative, Digital Strategy, UX Design
What Are the Benefits of Using 3D Rendering Services in the Aerospace Industry?
Design visualisation is a crucial element in the field of engineering, particularly for aerospace engineers. By visually observing the creation process of a component, they can identify areas of improvement. With the help of advanced, functional, and user-friendly visualisation tools, communication and learning can be enhanced among aerospace engineers, leading to increased collaboration within the industry.
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why digital marketing is important in the tourism industry
  • Digital Strategy, SEO
The Power of Digital Marketing – A Tourism and Hospitality Game Changer
As the world becomes more digitised and technology continues to evolve, the tourism and hospitality industry has undergone significant transformations with the advent of digital marketing. So, why exactly is digital marketing important in the tourism and hospitality industry? Digital marketing and the latest technological advancements like virtual reality (VR), augmented reality, and the emergence of food and travel blogs have changed how we approach travel, gather information and communicate with others.
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big data analytics
  • Development, Digital Strategy, SEO
Big Data Analytics is Set to Redefine the Future for Aerospace
As the world becomes more digital, an enormous amount of data is constantly generated, from our social media activity to our curated Netflix accounts and many other areas in our everyday lives. As technology becomes more sophisticated and personalised according to each person’s preferences, newer and more current data continuously replaces existing data. Big data analytics is necessary to process and make sense of this vast amount of data.
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Influencer Marketing
  • Digital Copywriting, Digital Strategy, Social Media
What Is Influencer Marketing?
Influencer marketing is one of the hottest trends in the industry and in this article we break down everything you need to know about this marketing strategy that’s taking the world by storm. Essentially, influencer marketing is a form of marketing that involves partnering with individuals who have a large following on social media platforms like Instagram, TikTok, YouTube, and more, to promote your brand and its products or services to their audience in exchange for payment or other rewards.
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Digital Copywriting, marketing
  • Digital Copywriting, Digital Strategy
Demystifying Digital Copywriting: The Potential of Persuasive Online Content
There’s an inside joke among many a copywriting circle within the creative industry when it comes to defining “copywriter”. The job title alone is more often than not met with vacant facial expressions (even from our own parents.) Copywriting in itself is quite straightforward – writing text, or “copy”, for print ads, scripts for television commercials and radio, etc. Digital copywriting, in contrast, takes it to a whole other platform. Literally. To a certain degree, digital copywriting is similar to traditional copywriting in that you are writing copy for marketing purposes.
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  • Digital Strategy
Flume – a review of 2022 and plans going forward
As we are all very aware, the pandemic slowed business down to some extent and ushered in caution from business decision makers. That’s most likely why 2022 felt like a bullet train – I believe the economy was playing catch up. As such, 2022 was a year of having to adapt while surging forward. At Flume, we’ve had to make sure that we effectively batten down the hatches so that we are ready and geared up for what is to come in 2023. We believe markets will invest significantly in digital technologies and market these technologies via digital platforms with the help of digital agencies such as Flume.
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  • SEO
The types of SEO in digital marketing
One of the most important tools in digital marketing is SEO. It doesn’t matter how good your funnel is if your SEO services aren’t bringing in traffic through Google search, or any other search engines. SEO is seen by some as a shot-in-the-dark, mystery-shrouded attempt at appeasing the all-powerful and all-knowing Google and their swirling pool of ranking factors, but we swear that there is a method to the SEO wizard’s madness.
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