Flume Digital Marketing partners with Toyota
  • Digital Strategy, Flume News
Flume Digital Marketing & Toyota Partnership Announced
We are proud to announce Flume, independent full-service digital marketing & PR agency, has been appointed as the specialist digital marketing agency for Toyota South Africa Motors from 1 April 2023.
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  • Animation, Digital Copywriting, Digital Creative
5 ways to master great visual storytelling
Mastering visual storytelling is all about delivering effective communication to your audience and shaping the narrative of your brand, here’s how to do it right.
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  • Digital Copywriting, Digital Strategy
Call-To-Action: Why It Matters
“EXTRA, EXTRA! READ ALL ABOUT IT” Would you read all about it after being yelled at on the streets? Probably not. Come to think of it, this type of candid call-to-action certainly would have worked in its day. Newspaper stands, radio, television, and paper boys would mediate and direct attention to an audience without so much of a “skip ad”, like, or emoji.
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  • Digital Strategy, UX Design
Why Does User Experience in Website Design Matter?
UX matters because most users do not have the time to casually explore your website and what it has to offer. No matter what you are designing, a website or app, there are fundamental usability and user behaviours that need to be considered.
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Tips to improve your brand’s digital customer experience
  • Uncategorized
How To Improve The Digital Customer Experience
So, you have a website and social media pages, that’s all you need to offer a good digital customer experience, right? Think again. The trend (or rather, the need) to go digital has seen a significant increase in the last couple of years. Some were ready for it, some were forced to implement digital fast. The truth is, It is not a quick once-off solution to get a website up and create social media pages to make digital work.
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  • Digital Strategy
4 Benefits of Digital Marketing for New & Existing Businesses 
Growth, sustainability, and profitability are some of the most important elements of a business, and like with anything important, making sure everything is on track isn’t a simple walk in the park. A big factor in making sure your business ticks all 3 of these boxes, is adapting.
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  • Digital Copywriting, Digital Strategy
How To Use Copywriting To Sell Online
It’s true that just about anybody can write copy. With a bit of flair, some can write extraordinary copy when inspiration strikes. But with measures and metrics being our bread and butter in the content marketing industry, it’s not always artistry that delivers results. 
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  • Digital Strategy
What makes great organisational culture?
The Covid pandemic has been profoundly impactful on a global scale. We have experienced much uncertainty and continual upheavals,  impacting businesses and staff culture.
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  • Digital Strategy
The 5 Elements That Separate Great From Good Digital Design
By definition, design is a form of visual communication, often related to an idea, a brand, or an image. The role of a designer is to show information to a viewer with the use of imagery, type, and symbols. When communicating through design, it creates a sense of meaning for the viewer and evokes emotions in them, which helps create brand awareness. 
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  • Digital Copywriting
What is Digital Copywriting?
There’s an unsung joke among many a copywriting circle within the creative industry when it comes to defining a “copywriter”. The job title alone is more often than not met with vacant facial expressions (even from our own parents.) Now imagine we throw a “digital” in there. Oh, the complexity! Copywriting in itself is quite straightforward – writing text for printed ads, scripts for TV commercials and radio, etc.
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  • Digital Strategy
Content Marketing vs. PR: What’s the Difference?
Whether your brand is a large, international company or a small, local firm, publicity can help generate awareness about your business and bring in new customers. The industry never seems to stop, so capitalizing on project progress, company news or industry insights and communicating that information to your audience is key but, the question is, how do you go about accomplishing that?
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  • Digital Strategy
The Future of Development: Web or Mobile?
Straight off the bat, you may be thinking that you already do web stuff on your mobile. You pick up your device, type in a URL address, click a link on a banner ad or social media post, scan a QR code and perform a search in your favorite search engine and there you go… You are on the web, doing web stuff, on your mobile, so how are they separate?
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