Group-230@2x
Path-885@2x
pink-triangle
red-half-triangle
smal-pink-ogti
big-yelow-ogti-295×300
redline
yelow-ogti

Why do fish need water? Why do giraffes have long towering necks? And why are Ibex completely at home on near vertical inclines? Whilst Charles Darwin put forward the scientific framework to explain all of these questions, I believe that parallels can be drawn between the theory of evolution & why brands need Public Relations.

Now, I know I’m no scientist by any stretch of the imagination – Isaac Newton would awake from his grave & have a laugh if I even attempted to come across as one – but clear similarities between these two concepts can be drawn if we accept that they are both products of their environment.

2020 was one of the most eventful years in recent memory. Whilst in the mist of the COVID-19 global pandemic, the #BlackLivesMatter movement & countless of other seismic happenings, brands have had to adapt to the current flux in the environment they live in.

Thanks to social media & the current global climate, consumers, now more than ever, expect the brands to take a stance on societal & morality topics, particularly issues revolving around gender, race & legislative transformation. These topics can be murky waters to navigate, and quite honestly, topics brands would prefer not to partake in, but here’s where Public Relations earns its stripes.

The following points highlight why brands need PR as a tool to strategically position brands in a favorable light:

PR offers brands social listening

We all know that at its best, the communication process is a two-way mechanism, it allows all the parties involved to send information & receive feedback. Social listening, through ‘Environmental Scanning’ provides brands the opportunity to check the external environment or any feedback it might get from its audience to gauge the context and climate in which it currently operates. This is particularly useful as it allows brands to ‘read the room’ & absorb information which can be beneficial for them in order to curate their communication efforts more effectively.

PR allows brands to effectively communicate with both internal and external audiences

You might be thinking that I’m about to wax lyrical about how brands need to convey the right messages through their strategic communication efforts in relation to the end consumer. Whilst this hold true, internal communication channels, aimed rather at a brand’s employees, management & other internal stakeholders, constantly need to be kept up to speed as well. Public Relations makes this possible. Through crafting a favourable organisational culture aimed at its labor capital, partners and collaborators, a business can cement a reputation as being ‘hip’ to work for and increase its appeal both internally and externally.

Lastly, PR offers brands the opportunity to constantly develop its story

Human culture is a very fluid thing. Every so often it progresses, morphs and evolves. What used to be the norm back in the day might be the new taboo in today’s society. Issues such global warming, labour relations legislation & data security are just some of the hot societal topics that modern day consumers care about in relation to the brands they support. Every time a brand strives to keep up with societal culture & standards, is a chance for it to develop and amplify its story to the public. Whether it pledges to deliver its products and services in an eco-friendlier way or abolish outdated work environment practices, through PR, it gains the opportunity to mirror its environment and be relatable.

For me, it’s clear as daylight why brands need PR, especially following the upheaval of 2020. PR allows brands to be personified and be present, within the present. Even if it is applied in its most basic form, Public Relations will always be a tool needed to reach mutual understanding and perpetuate meaningful stories. 

Related Articles

A Strategist in the Making
A Digital Strategist determines the best way to use the internet according to your client’s objectives. They’re a mix of innovative, creative, and tech-savvy individuals who are naturally curious and highly proactive.
Why do brands need PR?
Thanks to social media & the current global climate, consumers, now more than ever, expect the brands to take a stance on societal & morality topics, particularly issues revolving around gender, race & legislative transformation.
Why Your Business Can’t Afford To Not Be On Social Media
The list of reasons as to why your business needs a social presence are endless. It has become an essential part to any modern-day business. Especially in the midst of a global pandemic, where your next customer is stuck at home online, right now. With that in mind, let’s narrow it down and highlight some of the key benefits social media can add to your business.
What makes a good UX design?
User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.

We are using cookies to give you the best experience on our site. To find out more see our Cookie Policy. By Continuing to use our website without changing the settings, you are agreeing to our use of cookies.