Group-230@2x
Path-885@2x
pink-triangle
red-half-triangle
smal-pink-ogti
big-yelow-ogti-295×300
redline
yelow-ogti

“Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” – Edward Tufte

What is a Brand Style Guide, otherwise know as a CI (corporate identity)? A CI consists of all the primary visuals of a company’s branding. It is a document that defines and shows examples of what the brand would look like in various media, such as digital and print. The style guide can reference design, grammar and tone.

An effective style guide should clearly define the rules of any representation of the brand, for example on websites, mobile, ads, blogs, social media channels and email.

Why are style guides so important? They ensure brand consistency throughout the variety of media used to communicate the brand’s messaging.

Branding Style Guides – Some Basics to Include:

Logo size and placement

The logo is a very important part of any brand, and it should be reflected consistently along the way. A style guide should clearly define exactly where logos are to be used as well as any variations. It is also important to show what not to do with the logo.

Pick your colour palette

Specify what colour palette is primary and what secondary colour pallet constitutes a brand’s colours. It is important to show the RGB colour values for web use and as well the CMYK values for printed media.

Choose a font family

It is essential to be consistent with the brand typography throughout. Often you’ll have different typefaces and each will be relevant to a different medium. The guide should also include sizing, kerning (spacing between letters and words), and leading (the distance between lines of text).

Layout and grids

By setting up templates and guidelines for grids, you encourage best practices and promote consistency.

Related Articles

What’s the Role of a Digital Strategist?
The role of a digital strategist is an evolving concept. One that includes a holistic understanding of the online marketing landscape through expertise and intuition.
Improving Digital Customer Experience Through Digital Transformation
In order to get the true business value out of digital transformation, you will need to make customer experience transformation efforts a priority, to succeed.
Why do brands need PR?
Why do fish need water? Why do giraffes have long towering necks? And why are Ibex completely at home on near vertical inclines? Whilst Charles Darwin put forward the scientific framework to explain all of these questions, I believe that parallels can be drawn between the theory of evolution & why brands need Public Relations.
Top 5 Tips when Writing for Digital
When it comes to writing for the digital space, what you’re saying isn’t nearly as important as how and why you say it. Now more than ever before, having a well-thought-out purpose behind everything shared online is imperative. Consumers are smart, and their brains are hardwired to swipe away all the fluff that’s trying too hard.

We are using cookies to give you the best experience on our site. To find out more see our Cookie Policy. By Continuing to use our website without changing the settings, you are agreeing to our use of cookies.