A Cheat Sheet for Digital Marketers
“Continuous improvement is better than delayed perfection” – Mark Twin   When it comes to digital marketing, the opportunities for innovation are endless. We have seen 360 videos that show us the
Do Facebook Page Likes Really Matter?
In the past, say, five to ten years, brands strived to grow their online communities as fast as they possibly could, often to their own detriment. It wasn't altogether obvious back then
Detox This Holiday Season
I often wonder if I’m addicted to social media, and I’m sure I’m not the only one.   Social networking addiction is a phrase sometimes used to refer to someone spending too
Great Ideas- The Fine Print
One of my favourite stand-out talks in recent years was from Gordon Cook, co-founder of Vega School. He asked us by a show of hands—a room full of agency folks—who were the
How To Determine A Value Proposition
As an agency, it’s our job to communicate some form of value or another on behalf of our clients. Not only that, but the way in which we do it needs to
Chicken or Egg?
What came first, the Chicken or the Egg? Or was it, in fact, the Rooster? I recently came across this age-old conundrum (again) on social media (who says you can’t find anything
Do You Still Care?
One spring day in September, our fibre data connection at home died. The sunny days that followed became increasingly darker as I was shunted between Internet Service Provider (ISP)  and Internet Network.
Compiling A Lexicon of My Own
While taking notes the other day in a meeting, my counterpart leaned over and, in no uncertain terms, told me that the notes I was so diligently taking were practically illegible. She
Creating Efficiency
The digital marketing game moves fast – faster every year, in fact. Workloads (not to mention customer expectations) continue to grow, while deadlines and profit margins seem only to get tighter. But
Design Elements And Principles
Though excellence in design is driven by outside-the-box creativity and boundary-pushing innovation, we should not forget that design is a discipline like any other – it adheres to rules and time-honoured best
Advertising Becomes Content
Is there a difference between advertising and content? If so, what is it?   This isn’t a new discussion, but it is one that has become increasingly important as organisations become more
The Power Of Perseverance
We’ve all been there, received a daunting brief, had to start a massive project or just begin working on a new client or campaign. Seeing the end goal makes you feel sick
Flume Digital Marketing
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