When you are young, you have this vision or ideal direction of how you would like your career to plan out one day. You go to varsity to study in your desired
Fun Facts About the Digital Savvy Women on Social Media
Hey beautiful women of the world, happy women’s month! Let me guess, you’re out celebrating this day with your fellow superwomen… inspiring each other, empowering each other, and capturing every moment for
The art of onboarding clients and managing expectations On-boarding a new client is often overlooked for the sake of meeting urgent deadlines, but often we hit the four-month mark and client starts
Why A Custom Website is Often Better Than A Basic Template
Your website is the first point of contact between you and your audience. It convinces them that you’re better than your competitors and helps build your identity in the digital world. So,
My 7-year career (going on 8 soon) and journey in ‘Digital Media’ has been an extremely quick and evolutionary one. Time has gone by so very quickly, and I felt that before
3 Copywriting Lessons That Changed the Way I Write
As a copywriter, I’m not perfect. I’ve improved my writing the hard way, by learning what not to do, and doing it again and again until I learn my lesson. I’d like
Next week sometime we get to host a client’s son for a couple of hours in the studio. With a Lego room, brightly coloured bean bags, spanking new table-tennis table, magnetic walls
There has no doubt been some mixed reactions to the launch of IGTV, some may think “so there’s another platform on which you can watch videos. So what?” and then there are
You will be remembered for spitting on the boardroom table but who wants to be remembered for spitting on a boardroom table? The advertising industry, and more specifically digital advertising, seems
Creating A Dystopian Future, One Digital Cookie Crumb At A Time
The Zeynep Tufekci Ted talk titled “We’re building a dystopia just to make people click on ads” was one of the more interesting TED talks that I have heard in a while
When you think of the Apple brand, what comes to your mind? For some, perhaps, the word ‘innovative’ springs to mind, and for others, it could be the name: Steve Jobs.
