Group-230@2x
Path-885@2x
pink-triangle
red-half-triangle
smal-pink-ogti
big-yelow-ogti-295×300
redline
yelow-ogti
A Cheat Sheet for Digital Marketers

“Continuous improvement is better than delayed perfection” – Mark Twin

When it comes to digital marketing, the opportunities for innovation are endless. We have seen 360 videos that show us the northern lights and filters that show us the newest shades of lipsticks on our own faces. It’s easy to get caught up in the excitement and creativity that digital marketing offers. However, these types of campaigns are often interrupted by internal red tape which tend to make these ideas long term and time-consuming marketing dreams.

While these innovations are important for the growth of digital marketing. It is the small quick wins that we can implement now that will result in the success of any existing digital marketing strategy. Below is our quick cheat sheet for all digital marketers:

1. Performance

“An ounce of performance is worth pounds of promises” – Mae West

The ability to accurately measure campaign performance is what sets digital apart from more traditional marketing channels. With digital marketing, we can track impressions, views, interactions, and conversions, as well as what each metric will cost. The most significant performance metric will depend on the objective of the campaign.
If the objective is purely to create awareness, then your goal would be to get your brand in front of as many people as possible. However, when the objective moves away from pure awareness and focuses more on lead performance, that is where digital marketing steps in.

Social media channels in particular have created specific ad types with the sole intention to increase leads for your business. Examples of this are Facebook and LinkedIn’s Lead ads. These ads allow you to collect information from potential customers and can be customised, depending on what type of data you are looking for. When presented with this type of ad, customers are prompted to leave their details in order to learn more about the promotion being run by filling out a fully customised lead form. The quick win here is that you’re not only collecting actionable data through these ads, but you can also connect an API into these ads. This will ensure that, when a customer sends off their lead form, their details can auto-populate into your company’s CRM system and you can contact this lead within minutes of their filling out your form. The sooner you contact your leads, the better the chance you have of converting them into paying clients.

As we know, marketing is all about getting in front of the right people at the right time, which takes us to our next quick win.

2. Targeting

 “Birds of a feather flock together”

We already know that digital marketing provides us with the most accurate performance data in terms of how people are interacting with our ads. The next secret weapon of digital marketing is that we have insights into who is interacting with those ads. As we are able to identify the characteristics of the type of people interacting with our ads, we can create lookalike-audience lists. This means that we can increase the reach of our ads to audiences that we know have similar characteristics to the customers who have already converted and can therefore increase our success rates. An additional quick tip is to use the database you already have. Media buyers are able to plug this database directly into their systems to target your existing customers for upselling and cross selling.

Now that we have our audiences, how do we keep their attention? This takes us to quick win number 3:

3. Creative

“Marketing always works best if you fit the message to the viewer’s behaviour “- Patrick Wendt

The most utilized digital marketing channel is a smartphone, which more often than not is held vertically. This means that your creative should be vertical too. Our quick win here is producing creative with a mobile-first attitude. Not only does this enhance the experience for customers who interact with your ads, but it will also take up more screen space, therefore pushing your competitors further down the page. Creative that resonates with your audience will perform better, and when this begins to plateau, please refer to quick win number 1.

Related Articles

Top 5 Tips when Writing for Digital
When it comes to writing for the digital space, what you’re saying isn’t nearly as important as how and why you say it. Now more than ever before, having a well-thought-out purpose behind everything shared online is imperative. Consumers are smart, and their brains are hardwired to swipe away all the fluff that’s trying too hard.
Why Social Media is Your Most Important Customer Service Tool
Thanks to the technology of the digital age, customers are more likely to look for a brand on social media when they have a complaint or compliment. So, what better way to serve your customers than to be on social media with a team that lets them know that you are ready to assist?
Why Your Business Can’t Afford To Not Be On Social Media
The list of reasons as to why your business needs a social presence are endless. It has become an essential part to any modern-day business. Especially in the midst of a global pandemic, where your next customer is stuck at home online, right now. With that in mind, let’s narrow it down and highlight some of the key benefits social media can add to your business.
What makes a good UX design?
User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.

We are using cookies to give you the best experience on our site. To find out more see our Cookie Policy. By Continuing to use our website without changing the settings, you are agreeing to our use of cookies.