In the digital age where users spend most of their time on the Internet, visiting a number of websites per day, you need to make sure that your website is leaving a
To Hashtag or Not to Hashtag – That is the Question
Ever had the misfortune of falling victim to a post with an excessive amount of unnecessary hashtags? Although voluntary–which can be argued–this neurological disorder, which is repetitive in nature, stereotypical and vocalised
It’s no lie, we live in a digital world and I’m a digital girl… We sell digital day-in-and-day-out. We constantly talk about how great digital advertising and social media is – and
Make Sure You’re Clued Up When It Comes to Running Competitions – Entrepreneur Magazine, July 2015
It always amazes me how marketers come to certain conclusions. The one is to create a campaign and then just assume that it will go viral online. The other is the trap
How to be More Creatively Calculated – Entrepreneur Magazine, June 2015
I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is a hard task in a very creative industry
Is the Digital Industry the New Finance Industry? – Tech Smart, June 2015
The digital industry is the new finance industry. Now I know this is a big statement to make, especially considering the fact that most people in the digital industry (and the industry
On our journey as a digital agency we’ve been introduced to brands that have excelled online and those that have failed, most of them falling into the latter. Why is that though?
What Does it Mean to Have a Digital Presence? – COVER Magazine
Having a digital presence simply means that you occupy space online – simply put. 10 years ago this meant having your own company website. If you had one, you were probably quite
What the CPA and POPI Bill Means for Online Marketing – RISKSA Magazine, April 2015
From the moment you wake up to the moment you close your eyes, you’re bombarded with messages. You check your phone; messages. You brush your teeth; brand messages. You eat your cereal;
A SURE FIRE GAME CHANGER Since the first website banner was created in 1993, the advertising industry has been changing – slowly at first, but now far too quickly for some.Which
Look at the Legs on that StrategyBY: GARREN COETZEE | 29 JAN 2015 14:05The term “Strategy” in day-to-day advertising, is thrown around as loosely as “Booty” is in modern day hip-hop. And
Has Digital Marketing Finally Earned Its Budget Keep?
A few years ago, TV, radio, print, outdoor, direct marketing and a few creative ‘space-planning’ ideas dominated the South African advertising channel mix. It was about Philip Kotler and the four P’s.
