Saying ‘content is king’ is like saying ‘prawns are the greatest;’ it’s true, they’re delicious, but the fact that they make my lips and throat swell, resulting in me grunting like a
If you’re anything like me, scrolling through your Instagram feed of late can be a really annoying process. I’m not [just] talking about those selfies for no reason with an inspirational quote,
The art of persuasion purchasing has been around as long as marketing itself; think of the “Mad Men” days of exceptional salesmanship. But in the age of digital, the art has been
How social media and online is changing the retail game: The retail industry has become increasingly complex, and more cut-throat than ever. It is no longer about setting up shop with merchandise
When it comes to showing sympathy or celebration for a famous person or event, brands need to remember the fine line between sharing emotion and using the event for advertising. With the
What makes advertising great? It’s simple. Its ability to guide perceptions, be remembered and trigger action. But producing that isn’t simple. It’s damn difficult. I’ve thought about this a lot and I
It’s the end of a long day, and all I want to do is kick back and relax with a glass of wine and my iPad, mindlessly scrolling through Instagram and Pinterest,
Current events bring social commentary, with Twitter being the first choice for sharing opinions for a huge portion of both South African people and brands. It goes without saying that it’s a
Advertising was not started with the notion of doing good, not particularly. Over the years, we’ve seen society continually being influenced by adverting to create and break down stereotypes, design and reconfigure
The Role of Grammar in Effective Communication – Help Your Uncle Jack To say that I love language – the English language, in particular – and literature, is akin to stating without
The following blog post has been primarily taken and summarised from two particular articles – and a few ad hoc chats around the office. The first article is about the UBER rebrand,
Football, Kitchen Sinks and What They All Have To Do With Discipline…
Before we start, what may seem to be a long-winded, heart-felt lesson about discipline, let’s just define the word so that we are all on the same page. The good-old Oxford Dictionary
