I think design is to designate. Your limbs. Your knowledge. Your thoughts. Your skills. Your life experience. Your opinion. Design is that moment, when and where everything comes together. What we don’t
“You aren’t good enough”. That’s the message that’s been drilled into the majority of our heads from the day we started school. Every report card, every teacher instilling the fear of failure
Google has just released their first official Case Study for Banking in SA for a Nedbank Insurance campaign executed by Flume digital marketing. Nedbank Insurance, specialising in business insurance and personal short
In the creative field it happens to all of us at some point, you sit down to work on a new project and suddenly you are stuck waiting for inspiration to strike,
In a natural attempt to be liked, brands often find themselves in a position where they try to be everything to everyone and, as nice as that seems, it adds no value
Let’s not beat around the drum kit, the band in question are probably the most successful and requested rock band of our generation, like them or not, you will definitely know their
Many physiologists will tell you that the mind of a child is at its most natural and untainted in the early stages of growth and development. It’s quite a marvel to watch
Late Nights, Early Mornings, and Crap Coffee – Live Tweeting Adventures
So, I recently spent a few days in one of the most beautiful places in South Africa, the Golden Gate National Park, live tweeting an event. Sounds glamorous, right? Don’t get me
Lessons from Account Management to an Account Manager
I’m a multi-tasking account manager. Now I know that’s the nature of the role, but really, I also dabble in copywriting which means that on top of the one million things that
The other day one of our account managers made the remark that one of the social media banners we have created were so empty. “it’s got so much white space, it feels
Business is much the same as football. As a football fan, and an art director here at Flume, I see frequent parallels. There are times of success (unless you’re Accrington Stanley). Times
Often we as marketers build campaigns based on past ideas that were a success or a basic assumption of a target audience. We do this without fully understanding the target audience, taking
