Group-230@2x
Path-885@2x
pink-triangle
red-half-triangle
smal-pink-ogti
big-yelow-ogti-295×300
redline
yelow-ogti

Google has just released their first official Case Study for Banking in SA for a Nedbank Insurance campaign executed by Flume digital marketing.

Nedbank Insurance, specialising in business insurance and personal short and long term insurance and investments, required a clear and strategic online marketing and search strategy. Because Nedbank is traditionally associated with banking rather than insurance, our team aimed to drive awareness of the Nedbank Insurance brand in the digital space within ambitious cost per lead targets.

We took up the challenge and launched search campaigns on Google AdWords and display campaigns on the Google Display Network. By optimising search and display campaigns on Google, we (a certified Google AdWords partner) on behalf of Nedbank Insurance, reduced cost per lead by 54% and drove monthly traffic increases of 10%.

Read the case study here:

Nedbank Insurance Google Case Study

Related Articles

A Strategist in the Making
A Digital Strategist determines the best way to use the internet according to your client’s objectives. They’re a mix of innovative, creative, and tech-savvy individuals who are naturally curious and highly proactive.
Why do brands need PR?
Thanks to social media & the current global climate, consumers, now more than ever, expect the brands to take a stance on societal & morality topics, particularly issues revolving around gender, race & legislative transformation.
Why Your Business Can’t Afford To Not Be On Social Media
The list of reasons as to why your business needs a social presence are endless. It has become an essential part to any modern-day business. Especially in the midst of a global pandemic, where your next customer is stuck at home online, right now. With that in mind, let’s narrow it down and highlight some of the key benefits social media can add to your business.
What makes a good UX design?
User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.

We are using cookies to give you the best experience on our site. To find out more see our Cookie Policy. By Continuing to use our website without changing the settings, you are agreeing to our use of cookies.