The Future of Creative Services in the Age of AI

Creative services in the age of AI Flume Digital Marketing

For marketing managers, strategists, business owners – and anyone who uses digital marketing, really (so, everyone) – understanding how AI is transforming digital creative content like design, video, and copywriting is crucial.

Riding the Digital Wave: Using Social Media Trends in Marketing Strategies

flume digital marketing crafting digital marketing strategies

In the bustling metropolis of modern marketing, multi-channel campaigns rise like towering skyscrapers, stretching across a diverse landscape: from the vibrant streets of Facebook, Instagram, and LinkedIn to the fast lanes of TikTok, Google’s vast highways, and the cosy nooks of messaging apps and personalised emails. Their mission? To amplify brand visibility, precisely targeting the ideal audience at the perfect moment through the most resonant channels.

How Strategists Optimise ROI With Data-Driven Strategies

data-driven strategy to improve ROI

In the bustling metropolis of modern marketing, multi-channel campaigns rise like towering skyscrapers, stretching across a diverse landscape: from the vibrant streets of Facebook, Instagram, and LinkedIn to the fast lanes of TikTok, Google’s vast highways, and the cosy nooks of messaging apps and personalised emails. Their mission? To amplify brand visibility, precisely targeting the ideal audience at the perfect moment through the most resonant channels.

A Skilled Strategist Knows How to Use Data for a Magical Marketing Campaign

why you should use a data driven strategy

Our “Strat Beasts” like to compare themselves to apex predators. And while we don’t disagree with the analogy (after all, they are powerful, cunning and sharp-clawed if you get in their way) we like to think of them as something a bit more magical… Like the majestic Hogwarts hippogriffs in the Harry Potter series.

Why Strategists Use Multi-Channel Campaigns for Maximum Effect

In the bustling metropolis of modern marketing, multi-channel campaigns rise like towering skyscrapers, stretching across a diverse landscape: from the vibrant streets of Facebook, Instagram, and LinkedIn to the fast lanes of TikTok, Google’s vast highways, and the cosy nooks of messaging apps and personalised emails. Their mission? To amplify brand visibility, precisely targeting the ideal audience at the perfect moment through the most resonant channels.

MANAGING MARKETING ACCOUNTS 101: THE KEY TO CLIENT SERVICES

managing marketing accounts 101 the key to client services

For a successful marketing relationship – digital or otherwise – taking care of the client is as important as securing them. Sure, groundbreaking campaigns are amazing. But they can never be born without a solid client relationship to birth them.

The Role of Your Client Service Team

The role of your cleitn service team

Ah, digital marketing, that unpredictable, mystifying and, quite frankly, terrifying universe of algorithms, optimisation and user-experi-what? Well, it doesn’t have to be with the right client service team by your side. Let’s set the scene for you: You’ve just developed or created a new product or service. The one that’s really going to set you apart from your competitors. But how do you get it out there? A new webpage? An arsenal of well-articulated social media posts accompanied with beautifully designed graphics? Some swanky new animated banners curiously finding their way onto your competitor’s websites. SE-I-E-I-O? You want it all.

Building Lasting Bonds: How Client Service Teams Can Help Your Brand Excel

How client service teams can help your brand excel.

Your secret weapon for success in the sometimes confusing world of digital marketing, where algorithms change like the weather and trends “trend” in the blink of an eye, is a skilled client service team, who will be by your side like a GPS in a sandstorm! These ever-humble individuals are the unsung heroes behind the scenes, orchestrating campaigns, deciphering analytics, keeping creatives in line, and ensuring your brand not only stays relevant but also stays at the peak of competitiveness.