We often get asked what digital marketing’s role is in IMC. Truth is, it isn’t just another spoke in the IMC wheel; it’s what gives IMC life!
Top 5 Tips when Writing for Digital
When it comes to writing for the digital space, what you’re saying isn’t nearly as important as how and why you say it. Now more than ever before, having a well-thought-out purpose behind everything shared online is imperative. Consumers are smart, and their brains are hardwired to swipe away all the fluff that’s trying too hard.