We often get asked what digital marketing’s role is in IMC. Truth is, it isn’t just another spoke in the IMC wheel; it’s what gives IMC life!
User Search Experience (USX): Closing The Gap between SEO and User Experience
Over the course of the last decade, Search Engine Optimisation (SEO) has transformed into what I would consider an adaptive art. In its infancy, SEO emphasised the use of singular keywords, content created for search engines, spammy links and keyword stuffing.