What is Digital Marketing’s Role in IMC?

Digital Strategy, SEO

November 16, 2020

User Search Experience (USX): Closing The Gap between SEO and User Experience

Over the course of the last decade, Search Engine Optimisation (SEO) has transformed into what I would consider an adaptive art. In its infancy, SEO emphasised the use of singular keywords, content created for search engines, spammy links and keyword stuffing.

Digital Creative, Digital Strategy

October 26, 2020

What is a (Digital) Creative Concept?

Be it for a large corporate banking client, a fancy coffee machine label, a meat packing company or a small internal brand campaign, generating awareness usually starts with the launch of a new campaign. One key component to this, is coming up with a creative concept.

Digital Strategy, Media Buying

October 12, 2020

Social Media Advertising

In a world where we have been forced to adapt to a ‘new normal’, business products or services have changed their marketing strategy. Some (if not most) businesses have been smart enough to shift their marketing budgets to social media ad campaigns and have been introduced to new targeting options.

Digital Strategy

July 20, 2020

What makes a good UI design?

In the online space, we interact with so many websites on a daily basis, whether we are working or doing some online shopping. All the header images, the buttons we click on

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