Group-230@2x
Path-885@2x
pink-triangle
red-half-triangle
smal-pink-ogti
big-yelow-ogti-295×300
redline
yelow-ogti
What is Digital Marketing’s Role in IMC?

We often get asked what digital marketing’s role is in IMC. Truth is, it isn’t just another spoke in the IMC wheel; it’s what gives IMC life!

Related Articles

User Search Experience (USX): Closing The Gap between SEO and User Experience
Over the course of the last decade, Search Engine Optimisation (SEO) has transformed into what I would consider an adaptive art. In its infancy, SEO emphasised the use of singular keywords, content created for search engines, spammy links and keyword stuffing.
What is a (Digital) Creative Concept?
Be it for a large corporate banking client, a fancy coffee machine label, a meat packing company or a small internal brand campaign, generating awareness usually starts with the launch of a new campaign. One key component to this, is coming up with a creative concept.
Social Media Advertising
In a world where we have been forced to adapt to a ‘new normal’, business products or services have changed their marketing strategy. Some (if not most) businesses have been smart enough to shift their marketing budgets to social media ad campaigns and have been introduced to new targeting options.
What makes a good UI design?
In the online space, we interact with so many websites on a daily basis, whether we are working or doing some online shopping. All the header images, the buttons we click on

We are using cookies to give you the best experience on our site. To find out more see our Cookie Policy. By Continuing to use our website without changing the settings, you are agreeing to our use of cookies.