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Understanding Online Advertising

Being a digital agency, we understand online advertising- it’s kind of our thing. We also understand that online advertising can be pretty confusing for most, especially when you start throwing in those strange acronyms like PPC, SEO, SEM… what is that? If you’re asking that question, then this infographic will help you understand what they mean and how they all work together.

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User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.

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