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Strategy

February 25, 2021

A Strategist in the Making

A Digital Strategist determines the best way to use the internet according to your client’s objectives. They’re a mix of innovative, creative, and tech-savvy individuals who are naturally curious and highly proactive.

February 11, 2021

Why do brands need PR?

Thanks to social media & the current global climate, consumers, now more than ever, expect the brands to take a stance on societal & morality topics, particularly issues revolving around gender, race & legislative transformation.

Digital Strategy, Social Media

January 27, 2021

Why Your Business Can’t Afford To Not Be On Social Media

The list of reasons as to why your business needs a social presence are endless. It has become an essential part to any modern-day business. Especially in the midst of a global pandemic, where your next customer is stuck at home online, right now. With that in mind, let’s narrow it down and highlight some of the key benefits social media can add to your business.

Digital Strategy, UX Design

December 2, 2020

What makes a good UX design?

User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.

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