Flume dials up the volume on digital creativity
Ingenuity has gone AWOL.
If you had to listen carefully for it, you’d be more likely to hear alarm bells… the ones that have been going off across our industry for some time:
- Shrinking budgets
- One-sided partnerships
- Lack of originality
- AI fatigue
- Poorly-implemented strategies
- Underperforming campaign
It’s a noisy business we’re in, and if we’re not constantly finding new ways to turn up the volume on creativity across digital disciplines, we risk getting drowned out. Let’s be honest, you won’t ever amplify your impact while you’re pitching safe, unimaginative ideas.
So what should you do in “emergency” situations like this? Hint: You can’t just cover your ears and pretend that everything is fine.
Instead, it’s best to remain level-headed and pragmatic. Head to the nearest exit, and listen to the agency that has the right plan, AND the right person up their sleeve.
Say hello to Chélin Ramos – Flume’s first-ever Chief Creative Officer (CCO).
“I’m most excited about one thing in my new role: impact – across the business, across our clients, and ultimately across the industry. Flume has built an incredible reputation – founded on genuine relationships, a one-of-a-kind culture, and smart work – often without shouting it from the rooftops. But here’s the thing: we’re strong contenders, and the industry knows it. Now, I want to help us crank up the volume on that.”
You heard her: make sure your speakers are plugged in because we are going to amplify everything that we do at Flume. To achieve this, and to overcome the industry noise, company-wide integration is crucial.
“Yes, I’m here to lead the creative direction and build even stronger client relationships, but everyone at Flume has a role – and a unique flair – to help us achieve true creative excellence. It’s not just one department’s territory; creativity runs through every corner of our organisation. Whether it’s SEO, data analysis, social, or paid media, bending digital platforms to our will – even ‘impossibly’ so – is exactly the kind of creativity Flume’s after.”
Agencies often pay lip service to creativity, but we’ve found that our most impactful work comes from nurturing our people. Co-CEO of Flume Jacques Du Bruyn weighs in: “At Flume, we believe in growing and promoting people internally, rather than opting to fill leadership positions with external hires. There is existing trust, continuity, and a clear understanding of both our vision and culture.”
So why choose Chélin?
“Beyond her over-achieving personality, obvious talent and innate leadership capability, Chélin has already shown us what she’s made of. We know that she is going to take Flume to even greater heights.”
After 12 years, Flume is still an environment where every voice matters. We’re big enough to serve the world’s best but small enough to genuinely care about every single detail – and person. We’re also experts at channelling industry challenges into unexpected digital breakthroughs.
Plus, the fact that roles like Chélin’s exist speaks volumes about Flume’s ambition.
“I want Flume to become the go-to case study for others in the field. It’s what lies outside the expected that makes things interesting. That’s exactly the mindset I want us to embrace – pushing boundaries and challenging assumptions. I’m excited about the noise we’re going to make in the process. We’re ready to leave the industry wondering, ‘How on earth did they pull that off?’
Those of you looking to turn up the volume on your creativity… we hear you, loud and clear. Come and find us.” – Chélin Ramos
Flume is an independent, full-service digital marketing agency providing services that include SEO, web design and development, public relations, media buying, client service, UX/UI, and creative production. For more information visit www.flume.co.za or email us to say, well, “hello”.
