“Continuous improvement is better than delayed perfection” – Mark Twain When it comes to digital marketing, the opportunities for innovation are endless. We have seen 360 videos that show us the northern lights and filters that show us the newest shades of lipsticks on our own faces. It’s easy to get caught up in the excitement and creativity that digital marketing offers. However, these types of campaigns are often interrupted by internal red tape which tend to make these ideas long term and time-consuming marketing dreams.
What is Google Ads? According to Wikipedia, “Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.”
Designers are like the wizards of an agency; they take a pile of information (garbage) and BAM - turn it into something that looks so incredible that you’re pretty sure Beyoncé was involved. Awesome, right? Sometimes, though, this can be taken for granted. I know they make it look easy, but I promise you that those 200-slide PowerPoint presentations that include 20 fonts and 50 colours – all of which your designer has to painfully sift through – don’t just happen.
It’s a broad term – and it can be viewed and defined in so many different ways, depending on where you stand. Personally, I prefer to take a holistic top-view of the whole and see where every piece of the puzzle fits in to make that big beautiful picture.
In the past, say, five to ten years, brands strived to grow their online communities as fast as they possibly could, often to their own detriment. It wasn't altogether obvious back then that the size of a community shouldn’t be the primary metric by which success within the social media sphere should be measured.
I often wonder if I’m addicted to social media, and I’m sure I’m not the only one. Social networking addiction is a phrase sometimes used to refer to someone spending too much time using Facebook, Twitter and other forms of social media – so much so that it interferes with other aspects of daily life.