Looking for an effective way to drive traffic to your site and attract more potential business? Feeling overwhelmed by the numerous types of digital marketing solutions available for you to use?
Then this blog is for you!
In order to reap great results from your Digital Marketing efforts, you need to understand the different types of digital marketing solutions you have at your disposal.
In this blog, we’ll discuss 3 types of digital marketing solutions. We’ll go over each term’s definition, outline its importance, and touch on how to use these digital marketing solutions effectively.
WHY DIGITAL MARKETING MATTERS
The amount of time we spend connected to our electronic devices increases every day, this indicates that digital marketing is more important and impactful than ever before. Don’t get left behind. Consider the various types of digital marketing solutions and consider which ones work best for your industry, your company, and your audience.
TYPES OF DIGITAL MARKETING SOLUTIONS
Before we dive into the details of 3 digital marketing solutions I am going to describe today, I’d love to give you a bit of an idea of what’s ahead of us:
- Search Engine Optimisation (SEO), Content Marketing
- Google AdWords, PPC and Analytics
- Social Media Marketing
- SEO & CONTENT MARKETING
Search Engine Optimisation or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. Search engine results pages appear to users after they search for a given set of keywords using a search engine like Google. Each user receives an individualised results page based on keywords, the user’s location at the time of searching, and their browsing history.
Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.
Ever heard the phrase content is king? It’s not just a catch phrase, quality content is a digital marketing solution that lets businesses thrive these days. You can create amazing content, but it might as well go to waste if it’s not SEO-optimised. Thorough keyword research and meticulous link building should get your blogs in front of the eyes of your target audience.
2. GOOGLE ADWORDS
Can you remember your last Google search? Whatever it was, I bet the first few and quite possibly the last few results were paid ads.
Google AdWords covers the ground SEO ignores, and provides paid traffic from search engines. With PPC you purchase advertisement space that appears on a user’s SERP. The most common paid search platform is Google AdWords.
The search engine charges a marketer a predetermined amount to display an advertisement in a number of places on a SERP generated from specific keywords or phrases. One example of Google AdWords is pay-per-click advertising or PPC. PPC refers to a digital marketing solution wherein search engines charge a company each time their advertisement is clicked.
Social media platforms began adopting PPC advertising in recent months. These ads show up in the news feeds of a company’s target audience. This system is a great example of how the different types of digital marketing solutions work together to form a complete and successful digital marketing strategy.
Google analytics is a handy digital marketing solution that allows you to analyse the behaviour of users on your website as well as analyse the performance of your marketing channels. This tool will help you get a better idea of what users do when they land on your site. On top of that, it helps you analyse conversion funnels, so it’s easier to find the biggest opportunities for improvement and better understand the reasoning behind behaviours.
3. SOCIAL MEDIA MARKETING
By now you know that social media is a crucial part of your marketing strategy and an extremely effective digital marketing solution for all businesses. Social media marketing gives you increased exposure and allows you to connect with your consumers in a more personalised and intimate way. From this interaction, you can gain valuable customer feedback that allows you to improve your product, or service.
Using social media marketing you’ll gain more reach when you post quality content. Everything you do to increase traffic or business on your social media channels is social media marketing. Whether you’re on Facebook, Twitter, Snapchat, Instagram, Pinterest or LinkedIn these efforts all amount to social media marketing.
It is important to note that social media as a digital marketing solution is more effective when you dissect your target audience and really get to understand who it is you are talking to. Pay attention to what your target audience talks about online, their interests, demographics, lifestyle or life stages. Providing content that is relevant and relatable to your audience will lead to better performance.
By monitoring the engagement on the content, you publish via social media (shares, likes and comments), you can gauge how well the content you publish, performs and resonates with your target audience.
As you can see, there’s a wide range of digital marketing solutions at your disposal and I didn’t even mention all the other possibilities you could use, like Email and mobile/SMS.
You can use these types of digital marketing solutions to bolster your brands visibility online and engage your consumers. The real goal of digital marketing solutions is to create experiences for your target audience that are relevant and relatable to them and position your brand top of mind.
At the end of the day, it’s all about gaining the competitive edge and the more tools can help you with that, the better! If you want to find out how your business can capture more leads and improve your ROI via digital marketing, contact Flume today!