What is Digital Copywriting?

There’s an unsung joke among many a copywriting circle within the creative industry when it comes to defining a “copywriter”. The job title alone is more often than not met with vacant facial expressions (even from our own parents.) Now imagine we throw a “digital” in there. Oh, the complexity! Copywriting in itself is quite straightforward – writing text for printed ads, scripts for TV commercials and radio, etc.

Flume Digital Marketing
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