Content Marketing vs. PR: What’s the Difference?
Whether your brand is a large, international company or a small, local firm, publicity can help generate awareness about your business and bring in new customers. The industry never seems to stop, so capitalizing on project progress, company news or industry insights and communicating that information to your audience is key but, the question is, how do you go about accomplishing that?
What Makes a Great Social Media Strategy?
A great social media strategy should start with content marketing. Use insights to develop a data-driven strategy to achieve business objectives.