Tag : agency

What is Google Ads? According to Wikipedia, “Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.”

It’s a broad term – and it can be viewed and defined in so many different ways, depending on where you stand. Personally, I prefer to take a holistic top-view of the whole and see where every piece of the puzzle fits in to make that big beautiful picture.

Proactive vs. Reactive - Achieving The Right Balance of Both

One of my favourite stand-out talks in recent years was from Gordon Cook, co-founder of Vega School. He asked us by a show of hands—a room full of agency folks—who were the creatives? The designers and copywriters, feeling smug (myself included), lifted our hands.