Tag : agency

It’s a broad term – and it can be viewed and defined in so many different ways, depending on where you stand. Personally, I prefer to take a holistic top-view of the whole and see where every piece of the puzzle fits in to make that big beautiful picture.

Proactive vs. Reactive - Achieving The Right Balance of Both

One of my favourite stand-out talks in recent years was from Gordon Cook, co-founder of Vega School. He asked us by a show of hands—a room full of agency folks—who were the creatives? The designers and copywriters, feeling smug (myself included), lifted our hands.