Branding is not only about a logo, it is the combination of elements and interaction with a brand that creates a full on experience.

One extremely crucial element of the digital age we are in is the need to understand the actual building blocks that have created this virtual world and online advertising.

Wonder what it takes to run a successful digital agency in the Mother City? Is it old fashion good fortune or sheer determination and hard work? In his latest blog, Garren Coetzee breaks down the aspects that he attributes to Flume Cape Town's success.

Websites are an important way of attracting online consumers in order to make them aware of one’s brand. If the website does not load in less than three seconds, then one can lose visitors. With bigger websites, it is estimated that the loading time can be as fast as two seconds – any slower than this, and website owners risk losing customers. Here are some of  top tips for cutting down website loading time:

“Continuous improvement is better than delayed perfection” – Mark Twain When it comes to digital marketing, the opportunities for innovation are endless. We have seen 360 videos that show us the northern lights and filters that show us the newest shades of lipsticks on our own faces. It’s easy to get caught up in the excitement and creativity that digital marketing offers. However, these types of campaigns are often interrupted by internal red tape which tend to make these ideas long term and time-consuming marketing dreams.

What is Google Ads? According to Wikipedia, “Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.”