Cloud Based Computing, the Fourth Industrial Revolution, Digital Migration… These are all BIG terms that are the stuff of nightmares for the now awkwardly-named, wrinkled & grey haired ‘’Generation X’’.

Designers are like the wizards of an agency; they take a pile of information (garbage) and BAM -  turn it into something that looks so incredible that you’re pretty sure Beyoncé was involved. Awesome, right? Sometimes, though, this can be taken for granted. I know they make it look easy, but I promise you that those 200-slide PowerPoint presentations that include 20 fonts and 50 colours – all of which your designer has to painfully sift through – don’t just happen.

It’s a broad term – and it can be viewed and defined in so many different ways, depending on where you stand. Personally, I prefer to take a holistic top-view of the whole and see where every piece of the puzzle fits in to make that big beautiful picture.

Proactive vs. Reactive - Achieving The Right Balance of Both

Changing it up and finding your groove

In the past, say, five to ten years, brands strived to grow their online communities as fast as they possibly could, often to their own detriment. It wasn't altogether obvious back then that the size of a community shouldn’t be the primary metric by which success within the social media sphere should be measured.