I often wonder if I’m addicted to social media, and I’m sure I’m not the only one. Social networking addiction is a phrase sometimes used to refer to someone spending too much time using Facebook, Twitter and other forms of social media – so much so that it interferes with other aspects of daily life.

One of my favourite stand-out talks in recent years was from Gordon Cook, co-founder of Vega School. He asked us by a show of hands—a room full of agency folks—who were the creatives? The designers and copywriters, feeling smug (myself included), lifted our hands.