3 Copywriting Lessons That Changed the Way I Write

As a copywriter, I’m not perfect. I’ve improved my writing…

Career Advice to My 9-Year-Old Self

Next week sometime we get to host a client's son for a couple…

Buckle Up, IGTV is Here!

There has no doubt been some mixed reactions to the launch of…

Advertising Doesn't Have To Be Bad

You will be remembered for spitting on the boardroom table but…

Choice

I’d like to start this post off with a question that has puzzled…

Creating A Dystopian Future, One Digital Cookie Crumb At A Time

The Zeynep Tufekci Ted talk titled “We're building a dystopia…

Your Brand

When you think of the Apple brand, what comes to your mind? For…

Lose Battles, Win Wars

As a fellow colleague of mine recently reminded me during a rather…

Has The Digital Age Impacted The Fundamentals of Brand Building?

I have been thinking about how the digital era has affected brand…

Portfolio 14

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Discovery Life: Digital Campaign