Entries by Shaun

Advertising Doesn’t Have To Be Bad

You will be remembered for spitting on the boardroom table but who wants to be remembered for spitting on a boardroom table?   The advertising industry, and more specifically digital advertising, seems to be getting served a few bloody noses of late, which is no surprise and probably deserved as it keeps maturing as an […]


I’d like to start this post off with a question that has puzzled me over the past few weeks. “Why do we think that if we were to go back in time and change something (even something small), that it would drastically change our future? Yet, we do not believe that if we were to […]

Your Brand

When you think of the Apple brand, what comes to your mind? For some, perhaps, the word ‘innovative’ springs to mind, and for others, it could be the name:  Steve Jobs.   Apple has released stylish products since the 1970s.  They are among the top 10 brands worldwide. In fact, they have held onto the […]

The Art of Not Giving Up

Where to Start? That’s a question we often ask ourselves when we start working on any big project, especially when you get that feeling that you might have bitten off more than you can chew. It’s easy to lose track of the end goal and even easier to get discouraged, but I’ve learnt first-hand that […]

Data’s Reign As King

I’ve often heard people in my family say “what a coincidence, I was just talking about this or just looking for this product” while looking down at their phone, almost in awe and disbelief that they are now seeing an ad for that product on another website. I smile and say “it’s pretty cool huh?” […]

Negative Space

Design is subjective, and everyone has their own views on what they like or don’t. Have you ever thought while looking at a design that something doesn’t feel right? Most likely, the reason that you liked it or didn’t like it was because of the amount of negative space it has.   Negative space is […]