The other day one of our account managers made the remark that one of the social media banners we have created were so empty. “it’s got so much white space, it feels so empty.” One of the principles you learn in design school is positive/negative space, its composition, and it’s use. There are seven […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Ruan contributed a whooping 20 entries.
Entries by Ruan
Business is much the same as football. As a football fan, and an art director here at Flume, I see frequent parallels. There are times of success (unless you’re Accrington Stanley). Times of transition. Times of new systems implementation. Times of team re-shuffles. Times of player fall-outs. Inevitably too, times of failure. My task […]
Often we as marketers build campaigns based on past ideas that were a success or a basic assumption of a target audience. We do this without fully understanding the target audience, taking a deep dive into their world. It’s often been said that ‘content is king’. As much I agree that content is a cornerstone […]
Ever had the misfortune of falling victim to a post with an excessive amount of unnecessary hashtags? Although voluntary–which can be argued–this neurological disorder, which is repetitive in nature, stereotypical and vocalised socially is responsible for the phenomena called “social tourettes”. I don’t believe there is a hard-and-fast rule when using hashtags but rather […]
It’s no lie, we live in a digital world and I’m a digital girl… We sell digital day-in-and-day-out. We constantly talk about how great digital advertising and social media is – and it really is! But who is telling you about the dangers of social media? Who is protecting your kids against the dangers of […]
We often get asked what digital marketing’s role is in IMC. Truth is, it isn’t just another spoke in the IMC wheel; it’s what gives IMC life!
It always amazes me how marketers come to certain conclusions. The one is to create a campaign and then just assume that it will go viral online. The other is the trap that many marketers fall into: thinking that if they have a small budget, then running a competition is an easy way to create […]
I always thought that being a contrarian was a smart idea. Going against the norm, doing things in ways nobody else would. That is a hard task in a very creative industry especially. In my opinion, in the marketing industry the only way to be a contrarian is to be very analytical, and some may […]
The digital industry is the new finance industry. Now I know this is a big statement to make, especially considering the fact that most people in the digital industry (and the industry itself) is quite young. When looking at some of the key traits the finance industry from when it all started, and comparing it […]
On our journey as a digital agency we’ve been introduced to brands that have excelled online and those that have failed, most of them falling into the latter. Why is that though? Digital marketing is still a new marketing discipline, but surely not every online failure can be blamed on the ‘newness’ of digital marketing? […]