What Makes Advertising Great?
What makes advertising great? It’s simple. Its ability to guide perceptions, be remembered and trigger action. But producing that isn’t simple. It’s damn difficult. I’ve thought about this a lot and I believe that I may have a theory as to what it takes to produce this work. I call it the Three Streams Of Advertising:
- 1. The Physics Of Advertising.
- 2. The Understanding of Channels, Space and Places.
- 3. Raw Natural Talent.