The Social Media Influencer Guide
If you work in social media, I can almost guarantee that you flinch at the mention of the word ‘influencer.’ More like influenza, right? (Ha ha.) Lesbihonest here… Most ‘influencers’ will influence you about as much as a vegan who recommends a meaty dinner. Nooot much! So, in an effort to ‘be more influenced,’ and from the perspective of a community manager, I put together a little guide on how I’d like influencers to work their charm. A few pointers (because OBVS you’re going to read the guide):
- Let’s speak English, ok? ‘Waw dis plce us bUtiful’ is not ok. Sure, your fans may be accustomed to some vernac (that’s what the kids say?), but readability is KEY.
- Show me pretty pictures! Yes, I’m being superficial, but tweeting about your gorgeous Mauritian holiday without showing me your gorgeous Mauritian holiday is pointless.
- EASY on those emoji, tiger; let’s limit them to 3 per post.? ? ? ?