The Nedbank Google Case Study

Google has just released their first official Case Study for Banking in SA for a Nedbank Insurance campaign executed by Flume digital marketing.

Nedbank Insurance, specialising in business insurance and personal short and long term insurance and investments, required a clear and strategic online marketing and search strategy. Because Nedbank is traditionally associated with banking rather than insurance, our team aimed to drive awareness of the Nedbank Insurance brand in the digital space within ambitious cost per lead targets.

We took up the challenge and launched search campaigns on Google AdWords and display campaigns on the Google Display Network. By optimising search and display campaigns on Google, we (a certified Google AdWords partner) on behalf of Nedbank Insurance, reduced cost per lead by 54% and drove monthly traffic increases of 10%.

Read the case study here:

Nedbank Insurance Google Case Study

Click to rate this post!
[Total: 0 Average: 0]

Related Articles

Leads and how to convert them into sales
Reap Your Leads Rewards & Convert Them into Sales – Expert Advice from our New Business Department
You’ve invited leads to a party, you’ve wined and dined them, but now they’re just hanging around, unwilling to commit.
A sneak peak into flumes new business department
Inside Flume: Sneak Peek into the New Business Department
Digital marketing is like a rollercoaster, full of unexpected twists and turns and as we fasten our seatbelts and plunge
5 must know digital marketing trends for 2024
5 Must-Know Trends in Digital Marketing for 2024
Digital marketing is like a rollercoaster, full of unexpected twists and turns and as we fasten our seatbelts and plunge
The Year of more blog post
What’s in Store for the Year of More? Flume’s In-House Marketing Services Just Got Supersized
We’ve decided it’s the Year of More. This means more impact for you, the client, more effective storytelling for your