The Nedbank Google Case Study
Google has just released their first official Case Study for Banking in SA for a Nedbank Insurance campaign executed by Flume digital marketing. Nedbank Insurance, specialising in business insurance and personal short and long term insurance and investments, required a clear and strategic online marketing and search strategy. Because Nedbank is traditionally associated with banking rather than insurance, our team aimed to drive awareness of the Nedbank Insurance brand in the digital space within ambitious cost per lead targets. We took up the challenge and launched search campaigns on Google AdWords and display campaigns on the Google Display Network. By optimising search and display campaigns on Google, we (a certified Google AdWords partner) on behalf of Nedbank Insurance, reduced cost per lead by 54% and drove monthly traffic increases of 10%.