The Elections. South Africans. And Social Media
With the advent of the 2016 elections, it is always interesting to reflect back on how people reacted pre, during and post elections. In years gone by, banter between family and friends was probably the only way to convey personal thoughts about a certain party, or its candidates. But since social media has graced us with its presence, people of all walks of life are sharing their sentiment, whether positive or negative, for the whole world to see.
Everyone’s doing it.It’s not just the public that is sharing its views on social platforms, but political candidates and parties alike. Barack Obama’s 2008 electoral social media campaign was the first of many campaigns of this nature. Campaigns used to just consist of a TV ad, radio PSA, street pole ads, and perhaps a few flyers here and there. Now the internet is abuzz with candidate and party messages, making it very hard to ignore any particular party.
But how exactly does social media affect the elections? Does it even have an impact?According to ROi Media, the following social media results were recorded during the week of the elections:
- The EFF and its leader Julius Malema dominated 10, 92% of social media conversations
- Jacob Zuma and the ANC had only 3,84% of the social media conversations
- The DA and Mmusi Maimane claimed only 2,13% of the social media discussions