What is Digital Copywriting?
There’s an unsung joke among many a copywriting circle within the creative industry when it comes to defining a “copywriter”. The job title alone is more often than not met with vacant facial expressions (even from our own parents.) Now imagine we throw a “digital” in there. Oh, the complexity! Copywriting in itself is quite straightforward – writing text for printed ads, scripts for TV commercials and radio, etc.
Top 5 Tips when Writing for Digital
When it comes to writing for the digital space, what you’re saying isn’t nearly as important as how and why you say it. Now more than ever before, having a well-thought-out purpose behind everything shared online is imperative. Consumers are smart, and their brains are hardwired to swipe away all the fluff that’s trying too hard.