Why Does User Experience in Website Design Matter?

UX matters because most users do not have the time to casually explore your website and what it has to offer. No matter what you are designing, a website or app, there are fundamental usability and user behaviours that need to be considered.

What makes a good UX design?

User experience as a concept has been around for decades – some say that it started when Henry Ford set out to make human labour more efficient and productive. You can find traces of user experience thinking all over the world, in disciplines like urban planning, for example, from the aesthetic considerations all the way through to how you push or pull on a door.