Posts

Has The Digital Age Impacted The Fundamentals of Brand Building?

I have been thinking about how the digital era has affected brand…

Leave The Bandwagon Alone

We live in a time where digital conversations and messages and…

Brand Style Guides

“Great design is not democratic; it comes from great designers.…

What Is A Brand?

We tend to get confused between “What is a brand name?” and…

Persuasion Purchasing

The art of persuasion purchasing has been around as long as marketing…

Common Brand Decency

When it comes to showing sympathy or celebration for a famous…