Having a digital presence has become increasingly important for businesses looking to grow, gain a competitive advantage and stay relevant to their target audience. If you’re not using digital resources and engaging online, you’re in danger of losing out to competitors who are. But while you may be investing in digital media buying for your brand, planning your campaigns and ensuring they’re executed in the optimal digital media spaces for your strategy is important to ensure your business is exposed to the right audience.
At Flume, our digital planners will plan your campaign within a digital context so that your above the line concept works hand in hand with your digital media buying efforts- ensuring your marketing plan remains focused. We consider factors such as where your ads will receive the most reach and how frequently your ads should be placed, as well as make recommendations on ad spend to achieve your online advertising objectives. Our aim is to identify the optimal digital channels for you in order to maximise your campaign results.
Once we’ve developed a media plan for you, our team will procure the necessary media space to implement your plan and reach customers when they are browsing or searching various websites. We liaise with 3rd party sites to purchase digital space to advertise your products or services. We’ll buy space dependent on your budget and negotiate price and placement on your behalf so you receive the best possible rates and value for money, and ensure it’s structured to your needs.