The variety of digital channels available today means that you have more opportunity than ever to promote your brand, products and services as well as connect with, serve and gain insights about your clients and customers. It also means that you’re faced with the challenges of creating and packaging content for new formats and devices in order to satisfy the increased demand for smart digital content.
Identifying the best channels to connect with your target audience on is critical to providing your content to the right people, while delivering the right content gives you the potential to reach more of those people. Great content marketing provides value, allowing you to initiate conversation and engagement with your clients and customers, increase brand awareness, or reach new people and have them reach you.
Consequently, at Flume we believe that great content can do a good job, but great content that’s delivered through the right channel within the correct context is what really makes brands win! These three pillars- context, channel and content- uphold our engagement philosophy, enabling us to create content that resonates with your target audience.
Our experienced copywriters and designers work in synergy with our digital strategists in order to create meaningful content that ultimately provides value to your target audience and reaches them on the optimal channels.
We produce anything from social media posts, website copy and images, rich media banners, e-guides, e-books, emailers and SMS’s to video’s, presentations and content libraries.