Entries by Shaun

The Anatomy of a Creative Concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. A densely designed system, whether by the hand of science or a higher spiritual being, it is always moving forward in a perpetual flux of progress. Growth, procreation and survival […]

Speaking To Generation Z Online

Having to write a post about a generation is a tough ask, especially if it’s not yours. This post covers generation z (Gen-Z), the youngest and most recent generation. I thought to myself, where do I start? I mean, as a millennial I am sure I can relate to this generation. How different are we? […]

Business = The Internet = Social Media

I’ve been working in Digital Marketing for the past 11 months now (my background is on client side in Brand Management), and what I have come to realize is that roughly 80% of the job is about facilitating the creation and promotion of client social media content.   Clients spend huge portions of their budgets […]

Make Social Media Great Again

Knock, knock, Trump, is that you? Admit it, the first person who went through your mind when you read the topic of this blog post was old “Mac” Donald Trump. Well, it only makes sense that this blog is published on the day when the United States of America celebrates its 241st Independence Day. Just […]

How  Digital Has Changed Buying Behaviour

Whenever I get asked which period I wish I’d been born in, if I could choose, some are surprised at my answer being, “The actual period in which I was born.” I was born a year before Rhodes University became the first location in South Africa connected to the internet in 1991. More than half […]

Attitude = 100%

“Our greatness lies not so much in being able to remake the world as being able to remake ourselves.” ~Gandhi Your positive attitude towards every situation is the biggest indication of the strength within you and is the most admirable and contagious attribute of all. The fact is, most people are bombarded by negativity each […]

Communication And Inspiration

There are different types of Communication: visual (print, digital); and audio (sound clips). Depending on what you are trying to convey to the viewer or listener, there are many different variations of the elements of communication that you can use. BUT it’s how you use them, and how you combine them that determines whether your […]