Entries by Shaun

Animation Done Right

Animation is an endless artform, from films and tv sitcoms to education and kids entertainment. Animation makes up a large portion of our viewing time, and in the marketing industry, it is fast becoming a popular method of advertising. We are drawn to things that move, and with social media becoming one of the most […]

Media Buying For B2B

As Annabel Rake, CMO of Deloitte put in the B2B Summit 2015 keynote session, B2B (Business to Business) is becoming P2P (people to people) and I strongly agree with this. When approaching a digital media strategy, I believe that we need to remember that we are primarily dealing with people so not only do we […]

Online Marketing – B2B’s New Best Friend

READ THIS ARTICLE. Why? Because I said so, and because it has some great stuff in it. I thought I would get straight to the point. After all, we are in the business of actionable results and the era of information overload. We are moving quickly too, being in the zettabyte era, according to some […]

The Flight of the Concord

I’m going to have a little rant today. (I know – another word-nerd hissy fit, right? Yay!) Go ahead, hate me if you must; it’ll make my post title that much more fitting. You will have guessed by now – I hope – that I’m not about to throw my toys about that expensive airliner […]

Media Buying For Beginners

Research, research and more research. And most importantly, test, test, test. There’s nothing fancy or super difficult about the media buying process. You really just need to be logical, trust your past experiences and be confident in your choices. However, mistakes are likely to creep in during your first media buying strategy. Embrace them, learn […]

Influencer Marketing 101

Influencer marketing is word of mouth on steroids. “Influencer marketing” has become somewhat of a buzzword these days. Everyone is talking about it. But what does this term actually mean, and why has this become a top trend in recent years? As the world is looking more and more to social media these days for […]

Brands Have The Right To Great Copy

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Have you ever come across a piece of digital content promoting or mentioning a brand that made you do a double take – and not in a favourable way?   If you, […]

Social Media and B2B Marketing

“But all this social media stuff doesn’t apply to B2B, right?” INCORRECT! Social media can be just as transformative – perhaps even more so for a B2B company, compared to a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer-decision funnel that is influenced to […]

Online Design and User Experience

What is UI / UX? User interface is the design of the interaction between humans and computers. User experience is how the human feels while interacting with the computer. User experience design is attempting to improve this process, and make it more efficient and enjoyable. The ‘computer’ could be a product or service with which […]