Entries by Shaun

Short and Sweet – Storytelling for Digital Marketers

“Great stories happen to those who can tell them.” – Ira Glas Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers. However, with the surge and […]

How To Steal Like A Designer

As someone who works in an advertising/marketing agency, my days consists of designing and directing the art, reviewing others work, attending or leading meetings, doing a fair amount of reading and research, having numerous ad hoc conversations about multiple projects, and trying to at least, immerse myself in tutorials, techniques and whatever new software Adobe […]

Strategy – The Start and Finish of Every Great Campaign.

John Wanamaker (1838-1922) the inventor of the price tag, considered to be the early department store tycoon and a marketing pioneer, was quoted explaining “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.   Approaching what is a century after Wanamaker’s death, how much of that has […]

A Look Into Agency Life

On the 6 August, 1991 the World Wide Web became publicly available. This new technology introduced a completely new way of life for many. Yes, it took time for applications to be developed, but as they were, new internet users began to do life quite differently. No longer did they have to stand in long […]